Miami Super Bowl Host Committee Announces Its Official Anti Sex Trafficking Campaign In Partnership With The Womens Fund Of Miami Dade And The Office Of The Miami Dade State Attorney
May 24, 2019
Sex trafficking has reached epidemic levels in South Florida. Major events like Super Bowl LIV create a rallying point around which top influencers, nonprofit organizations and corporations can unite to take action to prevent human trafficking as well as support those suffering. With this goal, the Miami Super Bowl Host Committee today announced its partnership with The Women’s Fund Miami-Dade as the lead partner organization for the official Stop Sex Trafficking Campaign, working alongside the Office of Miami-Dade State Attorney Katherine Fernandez Rundle and more than 100 collaborating partners.
The Stop Sex Trafficking Campaign – the first initiative of its size – will begin working immediately to convene partners to develop enhanced capabilities to combat trafficking and create paths to recovery and opportunity for all victims. These include the development of breakthrough public awareness campaigns, training toolkits, victim recovery and support systems, enhanced reporting and case management systems, and more.
“We want to help all of our South Florida communities and our neighbors to benefit and thrive through Super Bowl LIV,” said Rodney Barreto, chairman of the Miami Super Bowl Host Committee. “The Stop Sex Trafficking Campaign will help address the horrific challenge of modern-day slavery. Together we will aim to create a model for taking action to fight sex trafficking. The Women’s Fund Miami-Dade is the ideal lead partner due to its 25-year history of bringing together the community and collaborating on critical issues like ending sex trafficking.”
“Super Bowl LIV provides an unparalleled opportunity to engage our entire community and one of the largest viewing audiences in the country to stop sex trafficking,” said Kathy Andersen, executive director of The Women’s Fund Miami-Dade. “Sex trafficking is an unacceptable reality every day, and we will engage the greatest forces across our communities to harness the power of Super Bowl LIV to combat trafficking. We are grateful to the Miami Super Bowl Host Committee and the NFL for their ongoing commitment to fight sex trafficking.”
Florida ranks third in the country in sex trafficking with Miami-Dade County reporting the most cases in the state. Approximately 40 percent of victims are minors. Sex traffickers target the most vulnerable children, particularly those who have been sexually exploited, runaways and children in the child welfare system. “The fight against human trafficking will not end until all of our girls and boys are safe,” said State Attorney Katherine Fernandez Rundle. “By breaking up the trafficking rings and effectively prosecuting the perpetrators, we can give these victims a chance to lead normal, fulfilling lives.”
Throughout 2019, up to and throughout Super Bowl LIV, the partnership will engage stakeholders from local and national communities, including local, state and federal agencies. As lead partner organization, The Women’s Fund Miami-Dade will develop and manage the campaign plan; convene local and national stakeholders and partners; develop and execute awareness, advocacy, and programmatic initiatives; coordinate events and forums up to and throughout Super Bowl LIV; engage corporations and funding partners to support the campaign; work with media; and create a toolkit and resource capabilities to support ongoing activities to stop sex trafficking locally and nationally.
To be included in the communications for the official Miami Super Bowl Host Commmittee Stop Sex Trafficking Campaign, including invitations to join the official committees and subcommittees, participate in official events, work on the campaign and initiatives, participate in official volunteer events, and much more, visit www.WomensFundMiami.org.Back to Newsroom