Miami Super Bowl Host Committee Expands Roster for 2020 Game
Two new hires to play key roles as Super Bowl LIV approaches
Oct 02, 2018
With Super Bowl LIV exactly sixteen months away, the Miami Super Bowl Host Committee is announcing two new hires as part of the team that is coming together to support South Florida’s 11th Super Bowl, a record for any destination. Focused on communications and community outreach, the additions will work directly to raise awareness, excitement and support for the upcoming game and its surrounding events.
The new hires include Janelle Prieto, who assumes the role of vice president of communications, and Rashad Thomas, the Host Committee’s new vice president of Business Connect and community outreach. Prieto leads all marketing and messaging initiatives for the Super Bowl Host Committee, and Thomas is responsible for identifying and connecting South Florida’s diverse business community to contracting opportunities related to Super Bowl LIV.
“It means so much to us to have these two Miami natives on the team,” said Mike Zimmer, president of the Miami Super Bowl Host Committee. “These two talented new leaders bring us great experience, insight, diversity and enthusiasm for the opportunity that is turning our vision of Miami’s 2020 Super Bowl into a reality.”
Prieto joins the Host Committee with a long record of Miami-based communications and non-profit experience, including serving as global skills and empowerment manager for Diageo Learning for Life, the community program for the world’s leading premium alcohol beverage business. She also worked extensively with Jackson Memorial Hospital and the Jackson Memorial Foundation in her capacity as communications and marketing director of the International Kid Fund’s Wonderfund. She has been active with a variety of local organizations including the Florida International University Institute for Hospitality & Tourism Education and Research, the Beacon Council, the Greater Miami and the Beaches Hotel Association and the Greater Miami Convention & Visitors Bureau.
Thomas comes to the Miami Super Bowl Host Committee from the office of Miami-Dade County Mayor Carlos Gimenez. Serving as assistant to the deputy mayor, Thomas’s community leadership included work with the county’s operations in community action and human services, the Homeless Trust, juvenile services, public housing and community development, CareerSource South Florida and more. Prior to joining the mayor’s office, his work included extensive experience with the United Way of Miami-Dade and working locally as a community organizer in Miami’s low-income communities.
In addition to community outreach, Thomas is spearheading the Super Bowl LIV Business Connect Program, a partnership between the National Football League (NFL) and the Miami Super Bowl Host Committee. The program aims to provide diverse, qualified and certified South Florida area businesses opportunities to compete for special event related contracts connected to the Super Bowl in Miami. The Business Connect Program is focused on creating contract opportunities for certified minority, woman, veteran, lesbian, gay, bisexual and/or transgender-owned businesses.
“Super Bowl 2020 will bring in well over $500 million in new revenue for our community,” said Rodney Barreto, Host Committee chairman. “Janelle and Rashad both have important roles to play in making sure everyone knows what Super Bowl LIV coming back home means for them, and for all of us.”
The Miami Super Bowl Host Committee headquarters is located at the Miami Tower in downtown Miami. Additional information on partnership and volunteering opportunities is available at www.miamisb2020.com.Go Back to Newsroom