NFL and Miami Super Bowl Host Committee Launch Business Connect Diversity Development Initiative
Nov 08, 2018
MIAMI GARDENS, Fla. (November 8, 2018) --- More than 300 minority, women, veteran, and LGBT-owned businesses took their first step toward Super Bowl contracting opportunities on Wednesday when the Miami Super Bowl Host Committee launched the Super Bowl LIV Business Connect program at Hard Rock Stadium yesterday. The launch event provided local diverse business owners with the information about opportunities available through the program and got an inside look what NFL contractors expect from the special event production companies they hire.
“We have a wealth of uniquely talented event services companies in our region,” said Rashad Thomas, VP of Business Connect and Community Outreach for the Miami Super Bowl Host Committee. “Our job is to make sure that we identify those businesses, understand their experience and capabilities, and connect them with NFL contractors who need their services.”
The Miami Super Bowl Host Committee leadership were all in attendance at the Business Connect launch and are strong advocates for the program. “Whenever the Super Bowl comes to town, local businesses always need to know how they can get involved, and how it benefits the community,” said Rodney Barreto, chair of the Miami Super Bowl Host Committee. “Everyone who wants to find out more about getting involved in this event needs to go to miamisb2020.com today, and check out all the information there on how to get involved with the Business Connect program.”
Representatives from a variety of diversity-oriented business chambers in the area were also in attendance, including the Florida State Minority Supplier Development Council, the Miami-Dade Gay and Lesbian Chamber of Commerce, the Minority Chamber of Commerce, and Miami-Dade and Broward county governments.
Featured speakers included B.J. Waymer, NFL Business Connect lead and Darryl Holsendolph, owner of Holsen, Inc., a Miami-based apparel company that benefitted directly from being involved with the Business Connect program in 2010.
When the Super Bowl returns to Miami in 2020 it will be the community’s 11th time hosting the game. The event is projected to have a positive economic impact of over $500 million. Additionally, Super Bowl LIV will mark the culmination of the 100th anniversary of the NFL, and will feature special events and activities throughout Miami-Dade, Broward and Palm Beach counties as part of the festivities.Back to Newsroom